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MLA's 2011 Australia Day lamb campaign sees Lambassador, Sam Kekovich, crusade against 'unAustralianism' in Europe.
Sam proclaims that "Europe has lost sight of its lamb heritage", calling on Europeans to unite to "rid the world of the dark spectre of unAustralianism" by eating lamb on International Australia Day.
The European tour saw Sam barbecue in London, ride a donkey in Greece and endure a snowstorm in France.
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